Search results for "Vertical market"
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Market entry decisions of US small and medium‐sized software firms
2008
PurposeThe purpose of this paper is to investigate market entry decisions of the US software SMEs by analyzing the impact of the most obvious factors (cultural distance, geographical distance, country risk, and three market size variables) in traditional internationalization theories to target country selection. By investigating the influence of these commonly cited macro‐level factors, this study proposes the best indicator for market entry decisions of the US small and medium‐sized software firms.Design/methodology/approachThis study uses a quantitative research approach applied to a sample of 100 US small and medium‐sized software firms.FindingsEmpirical findings in this study indicate t…
Software-as-a-Service in the Telecommunication Industry: Problems and Opportunities
2010
This paper examines the telecommunication software market and the adoption of topical Software-as-a-Service (SaaS) model in this vertical market. The aim of this paper is to estimate which telecommunication software products are likely to be provided as a Service, and to examine the potential factors disallowing SaaS adoption. The set aim is pursued by studying both the supplying software vendors and the communication service providers (CSP) as customers. A set of thematic interviews, software industry statistics and information disclosed by the software vendors are used in the analysis. The results of the analysis reveal challenges in adopting SaaS for telecommunication software as well as…